John Mullin

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Reformed agency Head of Strategy, integrated planner, researcher and idea generator focused on inspiring brand growth and the adjacent possible through exploration, innovation and the development of creative ideas that go beyond the normal.

Whole-puzzle thinker at every stage - crafting the approach, capturing data, analyzing data and telling human stories that impact the client’s business. Expert with brand, CX and innovation thinking, models and strategic tools: brand vs. experience, positioning vs. purpose, creative strategy vs. execution.

Believes insights from behavior, culture and the org itself have the ability to consistently surface win-win propositions for brands and customers.Also a marketing optimist, i.e. we can use our skills/data/creativity for good.

Proud dad, avid reader, premium mediocre cyclist and climber.